About SEO

 Have you created a site to present your passion or your business, to create an online store or a vacation rental site? Although the primary goal of a site is not to attract large numbers of Internet users, it must still be seen (the goal of a site is to reach an increasingly large audience to achieve sales. , to transmit information, or to obtain new customers).

What is SEO?

The SEO is to implement practices to bring up a website in search engines and make it gain positions.

This definition, which is a little "roughly stripped", requires some clarification: this is what we will see throughout this guide.

What is a search engine? 

A search engine (Google, Yahoo, Bing) is a site on which you search for information by typing in keywords (or even "queries").

The results of a search engine are based on a database containing links to pages of websites, organized hierarchically by each search engine according to their own algorithms.

These databases are powered by the work of robots that automatically crawl the web.

These robots find new pages that are not yet in search engine databases and update pages that are already there but have been modified. These pages can then be found by Internet users by entering keywords.

Make a site appear in a search engine

This is what we call the indexing phase. If you find your site by typing in its URL address or your brand name, then your site is indexed.

We will see in a dedicated section how to get your site indexed on the main search engines.

Gain positions in search engines

This is what we call the SEO optimization phase. During the entire existence of your site, you must do what is necessary to gain positions in a search engine. How to offer attractive content for a search engine and what should be avoided?

This is what we will see together in most of this guide. Optimization is not just a step (like the indexing phase), it is an approach to be had throughout the life of your site.