SEO: 5 tips to be first on Google in 2020
For a large number of e-marketers, but also for the majority of business leaders, appearing first on Google is the goal.
However, today it seems possible to go further since a brand has the possibility of taking control of several positions on the first page of the famous search engine. Thus, by establishing yourself durably in the best results, you push your competitors lower in them.
So, let's take a look at 5 tips that, if properly applied, should ensure that your site is ranked first on Google.
1. Aim for zero position on Google
While first place on Google is still very popular, a growing number of SEO specialists are targeting zero for their websites.
Indeed, it is now possible to have your site appear in front of the results of natural search, which certainly offers its optimal visibility.
To help you: Why should you use Google Trends?
The zero position consists of three main elements:
- The Featured snippet (or optimized snippet) which provides the Internet user with an immediate response to the request he made
- The Knowledge card which takes the form of a form relating to the request made
- Quick answers which, as the name suggests, are short answers like the weather forecast in a given city
To hope to appear in the optimized snippet, you will need to make real efforts in terms of SEO but rest assured, nothing is impossible.
It is this extract, if it is of quality, that Google can place in position zero if it judges that it is you who provide the most relevant answer to Internet users.
2. Post similar content on different sites
If you want to truster several places of the Top 10 Google for your main keywords, it is quite possible to publish similar content from several sites. Be careful, however, such a strategy can be very time-consuming and it is, therefore, better to know where you are going before you start ...
If the idea of running two separate sites seems complex to you, social media can help you deliver content and, through links, propel your site to the top of Google.
Quality guest articles with links to your website can also boost your Google rankings. Not only can you aspire to be # 1 with your website, but also # 2 through your guest post.
However, in this specific situation, it is as if you had succeeded in conquering the first two places, the guest article being a good way to generate traffic but also to attract new customers.
Finally, in order to always better classify your website with similar content, you can use replication (and not duplication) by creating different articles that are identical in substance but not in form.
3. Place links, links, and more links
Whatever the length of your content, it must include internal links which must, of course, be relevant.
Indeed, be sure to properly associate your content with each other since it is on your choices that Google's robots then rely on to understand the structure of your site.
However, if the structure appears consistent, Google will tend to enhance your content, which will help you get closer to the coveted first place.
4. Write "effective" headlines
All Internet users take the time to consult the title of an article before making the decision to read it or not.
Also, it is from the title that you must convince Internet users that your content will bring them something. In other words, with a simple title, you must be able to show the Internet user the benefits of your content, without neglecting SEO imperatives.
Also, remember to optimize the tags of your titles by avoiding simply duplicating them and taking care to use the keywords well.
5. Regularly update your content
Being # 1 on Google is one thing, staying # 1 is another. Also, if you want to permanently install your site in position 1 on the famous search engine, you will have to update your content very regularly.
The zero position consists of three main elements:
- The Featured snippet (or optimized snippet) which provides the Internet user with an immediate response to the request he made
- The Knowledge card which takes the form of a form relating to the request made
- Quick answers which, as the name suggests, are short answers like the weather forecast in a given city
To hope to appear in the optimized snippet, you will need to make real efforts in terms of SEO but rest assured, nothing is impossible.
It is this extract, if it is of quality, that Google can place in position zero if it judges that it is you who provide the most relevant answer to Internet users.
2. Post similar content on different sites
If you want to truster several places of the Top 10 Google for your main keywords, it is quite possible to publish similar content from several sites. Be careful, however, such a strategy can be very time-consuming and it is, therefore, better to know where you are going before you start ...
If the idea of running two separate sites seems complex to you, social media can help you deliver content and, through links, propel your site to the top of Google.
Quality guest articles with links to your website can also boost your Google rankings. Not only can you aspire to be # 1 with your website, but also # 2 through your guest post.
However, in this specific situation, it is as if you had succeeded in conquering the first two places, the guest article being a good way to generate traffic but also to attract new customers.
Finally, in order to always better classify your website with similar content, you can use replication (and not duplication) by creating different articles that are identical in substance but not in form.
3. Place links, links, and more links
Whatever the length of your content, it must include internal links which must, of course, be relevant.
Indeed, be sure to properly associate your content with each other since it is on your choices that Google's robots then rely on to understand the structure of your site.
However, if the structure appears consistent, Google will tend to enhance your content, which will help you get closer to the coveted first place.
4. Write "effective" headlines
All Internet users take the time to consult the title of an article before making the decision to read it or not.
Also, it is from the title that you must convince Internet users that your content will bring them something. In other words, with a simple title, you must be able to show the Internet user the benefits of your content, without neglecting SEO imperatives.
Also, remember to optimize the tags of your titles by avoiding simply duplicating them and taking care to use the keywords well.
5. Regularly update your content
Being # 1 on Google is one thing, staying # 1 is another. Also, if you want to permanently install your site in position 1 on the famous search engine, you will have to update your content very regularly.
Google likes fresh content and values sites that make efforts to create new content but also to update old ones. The search engine does not hesitate to waste places on old pages whose information may have become obsolete over time.
So take a little time to offer regular updates, you will be rewarded!
Being first on Google therefore involves work but the amount of effort to be made will depend above all on the competitive intensity of the keyword on which you want to position yourself.
So don't be late and implement the 5 tips we just offered you now. You will quickly find that your site's rankings in Google will improve.
Google likes fresh content and values sites that make efforts to create new content but also to update old ones. The search engine does not hesitate to waste places on old pages whose information may have become obsolete over time.
So take a little time to offer regular updates, you will be rewarded!
Being first on Google therefore involves work but the amount of effort to be made will depend above all on the competitive intensity of the keyword on which you want to position yourself.
So don't be late and implement the 5 tips we just offered you now. You will quickly find that your site's rankings in Google will improve.
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