SEO: 8 tips to improve your SEO

 Many factors come into play when it comes time to build your website: design, type of CMS, functionalities, writing, ergonomics, user experience… Once the site is finished, your project unfortunately does not end there! If you want to give your site better visibility in the world of the Web, you will need to optimize it with specific and relevant keywords. SEO will help your customers find you on search engines. If you don't do it properly, you'll miss out on a lot of visitors - and therefore potential customers!

Thanks to various SEO (Search Engine Optimization) techniques, you can improve the visibility of your site, increase your conversion rate and thus ensure a good return on investment. To do this, learn, in this article, our 8 tips to improve the natural referencing of your site!

What is SEO?

What is it used for? Why should you be concerned about this? By definition, SEO is the art of positioning your website in the first results on a search engine, in a natural way, that is to say without paying for advertisements. SEO is essential to show Google that your content is relevant to Internet users and that your site is of quality.

Several variables are to be considered when it comes time to talk about organic SEO. Far beyond the textual and visual content, there is also, among other things, the authority of the domain name, external links and the structure of the site.

And now, how do you go about it? By following these 8 essential tips for profitable natural referencing!

1. Find the right keywords

The first step - and not the least! - is to perform a search for keywords specific to your domain and your location. What are the qualities of a good keyword? This will be precise, specific, targeted (but not too much), localized, quite researched and which converts. We avoid at all costs words that are too general, competitive, untargeted and little researched.

For example, as a dentist, if you want to promote teeth whitening, your main keyword might be "Sherbrooke teeth whitening". Ideally between 2 and 4 words, this keyword is sufficiently precise thanks to its localization and will make it possible to quickly orient the Internet user on what he is looking for.

2. Optimize internal content pages

Once your keywords are determined, you will need to add them strategically to the internal pages of your site. Visitors are more likely to stay on your site if the content there is what they are looking for.

Avoid keyword stuffing ! Google will detect this and will not benefit your site in any way. Your keywords should be used methodically.

3. Optimize titles and subtitles

Crucial elements, titles and subheads are very important for your SEO. In addition to being eye-catching for the reader, they must contain a keyword that will allow them to be well referenced in search engines. With a double impact, either on the click-through rate and on the ranking of your site in the search results, titles and subtitles are not to be taken lightly!

4. Optimize meta descriptions, URLs and ALT tags

Meta descriptions are displayed under the title and URL in search results. They will push to click. They should therefore be relevant and encourage action by indicating the benefits of what is hidden in the page. Additionally, all URLs on your site should contain keywords, often the main subject of the page in question. You can also add keywords in the Alt text attributes of your images. All of these efforts will allow you to take your SEO to another level!

5. Create content

In order to keep your site up to date and improve your natural referencing continuously, the creation of original content is essential. And we can never insist enough on the word "original" ! Never copy content from another site. This will have serious consequences on your SEO, and your site will be penalized.

By blogging, you will be able to offer relevant content to your potential customers in addition to strengthening your presence on your keywords. Texts of more than 1000 words will have a greater reach. Google considered them to be of better quality.

6. Use synonyms and related expressions

Even if this point may seem trivial, many crush it with the back of the hand believing that it is not important. However, the precision of your keywords - including their variants - will allow search engines to understand the subject of your page and therefore make it stand out more.

Plus, when it comes time to write, it can become rewarding to write the same keyword on a page. In addition, we know very well that Google will not like it! Quick tip: use synonyms and other similar expressions! This will put rhythm in your texts, and you will avoid overloading your content with the same keyword.

7. Add anchor texts and links

Anchor texts are clickable words on which a link is anchored. Taken into consideration by search engines, a link in the body of a text will carry more weight than a link on the side of your page or at the bottom of the page. Whether it's an internal link (which points to another page on your own site) or an external link (which points to another website) , the text used for the anchor will contain your keyword.

But still, the external links that point to your site will be relevant to improve awareness of your domain. However, this technique should be used sparingly.

8. And how does it work for e-commerce sites?

For e-commerce sites, the techniques remain the same. However, natural referencing is even more important to sell its products well. Start by always writing a product description , even if it seems simple to use. Remember to vary the descriptions, even if some are similar. It is important not to have duplicate content.

The more detailed they are, the better! And take the opportunity to insert your keywords.

Additionally, encourage posting of testimonials . Inviting consumers to write their reviews will provide you with valuable content without having to put in any effort on your part.

Constantly evolving, Google's algorithms issue its rules for organic SEO. It is therefore important to keep abreast of changes. With a good SEO strategy, your site will be current and well positioned in the search engines. Need a hand? The SEO pros at Basta will be able to support you in the best strategies to deploy! Contact you today!